Five years ago, we set out on a mission to create something truly special for your little ones: children’s apparel that balances sustainable, breathable comfort with the gentle beauty of gentle watercolour art.
Living and working here in beautiful Vancouver, British Columbia, it’s hard not to be inspired by the world around us. The misty mornings, the towering coastal trees, and the quiet magic of nature find their way into every single watercolour stroke of our designs.
But what has made the last five years truly unforgettable isn't just the designs, it's seeing these prints become a part of your family’s most precious daily rhythms. Each of these signature designs captures a tender bonding moment between a mother and her baby animal, mirroring the exact love, comfort, and warmth you share with your own little ones during morning storytimes, afternoon cuddles, and bedtime.
To celebrate our 5th Anniversary, we’re looking back at the all-time favourites you’ve chosen to wrap your babies in. Here are the top 5 best-selling prints:
1. Black Bears
A gentle nod to the soft, quiet magic of the Canadian wilderness.
Inspired by the majestic wildlife right here in BC, our Black Bears print features soft, blended charcoal tones that capture a mother bear and her cub wandering through the woods. From the evergreen trees to the tiny, hand-painted wild mushrooms and delicate little paw prints trailing behind them, every detail feels like a quiet forest walk.
⭐⭐⭐⭐⭐ Worth the purchase (Black Bears Convertible Swaddle Sack)
"Perfect for my newborn. It keeps him nice and cozy through the night while he sleeps, we just add the appropriate layers of clothing underneath depending on the temperature in the room. The bear pattern is really cute and the fabric is great quality." - Megan
2. Foxes
Playful, warm, and full of comfy charm
With their soft, rusty-orange coats and peaceful, closed eyes, the sleeping mother and baby pairs in our Foxes print bring a splash of warmth to everyday wear. Nestled between minimalist watercolour mountains and soft, faded pine trees, these clever little creatures have a gorgeous storybook quality.
⭐⭐⭐⭐⭐ Cozy lightweight sleep sack (Foxes 0.5 TOG Sleep Sack)
"I bought a 0.5 sleep sack for the upcoming warm weather and the fox pattern is sooo cute! My little guy has a fox lovey so loves that his sleep sack also has foxes on it!! It's soft and cozy. Forever using Belan.J sleep sacks!" -Brittany
3. Dinoland
A soft, dreamy take on a timeless childhood adventure
Most dinosaur prints are loud and bright, but we wanted to create a prehistoric dreamland that feels peaceful, soft, and sweet. Our Dinoland print features friendly triceratops, brontosauruses, and T-Rexes wandering through soft watercolour palm trees, volcanic smoke, and ancient ferns in a beautiful wash of calming earth tones.
⭐⭐⭐⭐⭐ Beautiful Colours and So Soft on Baby’s Skin (Dinoland Footless Sleeper)
"I absolutely love the Dinoland print and was so happy it was made a part of the core collection. The print itself is beautiful with adorable details. Usually dinosaur prints for little boys are so aggressive so it’s a breath of fresh air to have a boyish print that is soft and sweet. I love the contrast of the green cuffs and zipper on this version of the sleeper. It makes it even cuter. I use the fold over cuff sleepers as daywear/playwear. They’re a at too cute for just bedtime!" - Amy
4. Moose
An iconic, Canadian favourite
The Moose print holds a special place in our hearts, heavily inspired by the great Canadian outdoors. This design features a mother and baby moose walking together past a cozy log cabin with smoke drifting from the chimney, surrounded by deep green pines and soaring mountain peaks.
⭐⭐⭐⭐⭐ Wish I found this sleep sack sooner! (Moose 1.0 TOG Sleep Sack)
"Baby girl is sleeping sooooo well in her sleep sack. It’s incredibly soft and you can tell the difference in the high quality materials versus similarly priced ones I’ve bought elsewhere. Love that it’s Canadian, sustainable and the moose print is super cute. Will only be buying these sleep sacks going forward." - Kcolt
5. Bunnies
Pure tenderness and sweet new beginnings
Our Bunnies print is the definition of gentle. Painted with the lightest, most delicate watercolour washes, it features sweet mother and baby rabbits leaping and sitting together among small soft leaves, tiny forest floor prints, and red-capped mushrooms.
⭐⭐⭐⭐⭐ Best Sleepers! (Bunnies Footed Sleeper)
"These are my FAVOURITE sleepers. My baby can wear them the longest because the bamboo material is so stretchy and well made. Also adorable prints, bunnies is the absolute cutest :)" - C Joy
Shop the Anniversary Event Before It Ends!
Whether you’re looking to grab a favourite you missed out on or stocking up on the next size up, now is the perfect time to bring these beloved animal prints home (p.s. we usually exclude our Core Collection prints from sales, so this is a rare time to shop them at a discount).
Our 5th Anniversary Celebration runs through May 31st, featuring our tiered "Buy More, Save More" event. Don't miss your chance to celebrate this milestone with us and save on the prints that have been part of our first 5 years.
Shop our Core Collection featuring our top 5 best selling prints