In the world of textiles and fashion, technology and innovation has been driving the industry forward. One remarkable breakthrough in this industry is digital fabric printing. Unlike traditional methods, this cutting-edge technology has revolutionized the way we bring patterns and designs to life on textiles. At Belan.J, digital fabric printing allows us to bring our designs to life.  Let's look at how digital printing is different from traditional methods and why it's a great options for brands like us!

The Traditional vs. The Contemporary:

Traditional fabric printing techniques, such as screen printing and block printing, have been around for centuries. While these methods have their own charm and heritage, they come with challenges such as design limitations, colour variability and high wastage.

Printing Process:

    • Digital Printing on Fabric: Digital fabric printing uses inkjet technology to apply the design directly onto the fabric. In this process, a computerized design file is sent to a special inkjet printer, which then sprays tiny droplets of ink onto the fabric to create the desired pattern or image. This process is similar to how a regular home or office inkjet printer works but on a much larger scale.
    • Regular Fabric Printing: Traditional fabric printing methods, such as screen printing, block printing, or rotary printing, involve transferring ink or dye onto fabric through various mechanical or manual techniques. For example, screen printing uses stencils and a mesh screen to push ink through onto the fabric, while block printing uses carved wooden blocks to apply the design.

Color Variation and Complexity:

    • Digital Printing on Fabric: Digital printing allows for a high level of color variation and complexity. It can reproduce intricate details, gradients, and a wide range of colors with precision. This makes it suitable for producing complex and photorealistic designs.
    • Regular Fabric Printing: Traditional printing methods may have limitations when it comes to intricate designs and color gradients. Screen printing, for instance, may require multiple screens for different colors, making it less suitable for highly detailed or multicolored designs.

Short Runs and Customization:

    • Digital Printing on Fabric: Digital printing is highly suitable for short production runs and customization. It doesn't require the creation of screens or blocks, so it's cost-effective for producing small quantities of fabric with unique designs. This makes it ideal for personalized or on-demand printing.
    • Regular Fabric Printing: Traditional methods like screen printing often involve time-consuming setup processes, including the creation of screens or blocks for each color. This makes them more cost-effective for large production runs of the same design but less flexible for customization.

Waste Reduction:

    • Digital Printing on Fabric: Digital printing is generally more environmentally friendly in terms of waste reduction. It produces minimal setup waste and allows for precise ink placement, reducing the chances of ink spillage or misalignment.
    • Regular Fabric Printing: Traditional methods may generate more waste, especially during the setup and cleanup phases. For example, screen printing can result in significant screen setup and cleaning waste.

Durability and Feel:

    • Digital Printing on Fabric: The durability and feel of digitally printed fabric depend on the type of ink and fabric used. Some digital inks can be less durable than certain traditional printing methods, especially for heavy use or outdoor applications.
    • Regular Fabric Printing: Traditional fabric printing methods often use specialized inks and techniques tailored to the fabric's intended use, which can enhance durability and texture.

Digital fabric printing is a revolutionary technology that offers unmatched versatility, customization, and sustainability. It has changed the way we think about textiles, it allows us and other designers to push the boundaries of creativity and meet the demands of a rapidly evolving market. As the fashion and textile industries continue to evolve, digital fabric printing is likely to remain at the forefront of innovation, shaping the way we create and interact with textiles for years to come.

For a behind the scenes look of our digital printing process and other manufacturing info, check out our "Factory BTS" saved stories on our Instagram.