Belan.J was created out of my passion for bringing unique, beautiful, and sustainable apparel for children and families, so they can enjoy the comfort, style, and quality in their everyday lives.

After serving the local community through Active Baby since 2009, and spending over a decade selling baby products to parents from our boutique stores, we've learned a few things about what you might like! As Belan.J was born and is growing right here in Vancouver, the brand is infused with Canadian elements, featuring soft color tones and unique watercolor patterns.

From selecting the softest fabrics, finalizing each color and print, to bringing them to life through photoshoots and launches, it has truly been a labor of love, and a pleasure and joy. I hope you enjoy our collections as much as I have enjoyed creating them!

My mission is to continue serving our community with the products we design and create, making life a little easier and happier for you and your children.

P.S. Belan.J is derived from the names of my three daughters: Bell, Ruann, and Hailan, with 'J' as the initial of July. I combined their names to create the name 'Belan.J'

Thank you for your love and for being part of our journey. 🤍

July