Our mission

Why choose Belan.J

We truly understand the importance of your family's happiness and well-being, especially when it comes to your little ones.

That's why our mission is simple: we want to enhance the happy and healthy living of your children.

Our bamboo collections are designed with this in mind. They're more than just clothes; they're tailored to offer your kids the perfect blend of comfort and style. Whether it's for daytime adventures or sweet dreams at night, you can trust that they'll feel their best, wrapped in softness, coziness, and quality.

Why our Sleep Sacks

We're all about making sure your little one sleeps like a dream in our sleepsacs at Belan.J! That's why we put so much love into designing and crafting our comfy bamboo sleep sacks. The double layers of high-quality bamboo fabric give that extra softness your child will just love.

And check out how wide our sleepsacks are! We made sure your little ones have all the room they need for a super cozy sleep. It does take a lot of material to make them this wide, but seeing your child sleep better makes it totally worth the effort for us.  

Love these!

We have a couple sleepers, and they're the best! They've been treated roughly by my toddler, and we've managed to always get the stains out, and they look brand new after each wash!

Laura G.

Buttery soft!

I absolutely love this piece. It is so buttery soft and breathable. It’s the perfect piece regardless of the weather! And it holds up and remains soft after washing too - which is incredible since I’ve purchased bamboo pieces that lose their softness after washing.

Larissa B.

So soft!!

These sleepers are our absolute favourite! They're so soft and the quality is amazing! Hard to find good, quality sleepers that help with my son's eczema.


About our Prints

Did you know our very first print was a beautiful watercolor floral design? Since then, we are all about the watercolor style for almost all our prints. We find endless inspiration in the nature surrounding us and in embracing the Canadian lifestyle here in Vancouver. We are also proud of working with a group of talented artists, transforming our visions and vibe into unique patterns.

Now, here's a little secret: in the Belan.J team, we don't just have one, but a few sets of picky eyes. It's not unusual for a design to go through more than five rounds of reprinting before finalizing for production. If we all like it, we're pretty sure you'll love it too.

Our story

Belan.J was created out of my passion for bringing unique, beautiful, and sustainable apparel for children and families. As a mother of three, my daily mission is to raise them with a healthy lifestyle and provide them with the best quality of life possible. I want the children who wear our clothes to experience the same care and quality that we weave into our products.

Before Belan.J was born, I worked all of my working hours as the store owner of Active Baby, a local baby store carries a variety of categories for young children and families. After serving the local community through our stores since 2009, I’ve learned a few things about what local mamas might like!

From selecting the softest fabrics, finalizing each color and print, to bringing them to life through photoshoots and launches, it has truly been a labor of love, and joys of creativity.

Since Belan.J was created right here in Vancouver, our design is inspired by Canadian culture and local elements, depicted in our signature watercolor style.

P.S. About the brand name “Belan.J”. It’s derived from a combination of the names of my three daughters: Bell, Ruann, and Hailan, with 'J' as the first letter of my name, July. Hence, 'Belan.J'. I was pleasantly surprised to learn that when pronounced in French, it means "beautiful angels”.

Thank you for choosing us and having your children rock in Belan.J. Thank you for being here and being a part of the journey 🤍



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