Hello from July

Belan.J was created out of my passion for bringing unique, beautiful, and sustainable apparel for children and families, so they can enjoy the comfort, style, and quality in their everyday lives.

After serving the local community through Active Baby since 2009, and spending over a decade selling baby products to parents from our boutique stores, we've learned a few things about what local mamas might like! As Belan.J was born and is growing right here in Vancouver, the brand is infused with Canadian elements, featuring soft color tones and unique watercolor patterns.

From selecting the softest fabrics, finalizing each color and print, to bringing them to life through photoshoots and launches, it has truly been a labor of love, and a pleasure and joy. I hope you enjoy our collections as much as I have enjoyed creating them!

My mission is to continue serving our community with the products we design and create, making life a little easier and happier for you and your children.

P.S. Belan.J is derived from the names of my three daughters: Bell, Ruann, and Hailan, with 'J' as the initial of July. I combined their names to create the name 'Belan.J'

Thank you for your love and for being part of our journey. 🤍


Love these!

We have a couple sleepers, and they're the best! They've been treated roughly by my toddler, and we've managed to always get the stains out, and they look brand new after each wash!

Laura G.

Buttery soft!

I absolutely love this piece. It is so buttery soft and breathable. It’s the perfect piece regardless of the weather! And it holds up and remains soft after washing too - which is incredible since I’ve purchased bamboo pieces that lose their softness after washing.

Larissa B.

So soft!!

These sleepers are our absolute favourite! They're so soft and the quality is amazing! Hard to find good, quality sleepers that help with my son's eczema.