On May 17, 2021, I announced Belan.J on Active Baby's Instagram page:
"It’s coming! It’s coming!! Our first Belan.J bamboo line is coming, just in time for this summer☀️! I can’t count how many hours I’ve put into this first collection or how many months I’ve waited for its arrival! I’ve never been this excited and nervous about receiving a shipment. Stay tuned for all the details. P.S. We will be calling for baby models soon!"
On May 24, 2021, we launched our very first collection!
Sleepers in watercolor leaves and watercolor florals sold out from the shelves of all three Active Baby locations within two weeks. Retailers reached out to us, requesting to carry our products in their stores or on their websites. The feedback from our customers has been overwhelmingly positive. And yet, it was a collection without sleep sacks, which didn't come to life until one year later.
This May, we just finished launching our Hydrangeas collection, which is the fifth monthly collection of this year. We are now getting ready for the June and Core collections. It has been quite a journey, but time has flown by. Has it really been three years already?
I am so excited to see Belan.J grow! We have so many exciting things planned - new prints, new fabrics and new styles!
xoxo
July
