At Belan.J, caring for families goes far beyond the clothes we create. In 2025, giving back continued to be an important part of who we are and what we stand for as a brand built for modern families.
We were honoured to support BC Children’s Hospital, a place that plays a vital role in caring for some of the most vulnerable little ones and their families across our province.
Supporting BC Children’s Hospital
In the spring of 2025, we released our Sweet B print. This print was designed to celebrate the life of Brooklyn “B” who sadly passed away from a congenital heart disease. 10% of all sales of this print was donated to to BC Children’s Hospital.
Learn more about Brooklyn’s story
Through the sale of our Sweet B print, we proudly donated $2,000 directly to BC Children’s Hospital to help support their ongoing care, research, and family-centered programs. This hospital touches the lives of so many families.
Giving Comfort to the NICU
In addition to our monetary donation, we also created and donated custom care boxes filled with Belan.J clothing and accessories, specifically for families in the Neonatal Intensive Care Unit (NICU) at BC Women’s hospital - Including our super soft bamboo sleepers in Premie sizes for the tiniest fighters.
These boxes totaled $1,600 in product value and were thoughtfully put together to offer comfort, softness, and a small sense of warmth during an incredibly challenging time.
Every piece was chosen with intention—designed to be gentle on delicate skin and practical for hospital settings, while still feeling special for parents welcoming their babies earlier than expected.
Check out our trip to donate the boxes
Thank You for Being Part of This
None of this would be possible without our community. Every purchase, share, and message of support helps us continue to give back in meaningful ways. When you support Belan.J, you’re helping us support families when they need it most.
As we begin 2026, we remain committed to finding ways to uplift, support, and care for the families who inspire everything we do 🤍
